Market Manager - Remote

Overview

The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

In Short

• Manage specific regional territories to achieve marketing goals & objectives.
• Grow WM customer base by increasing full funnel customer acquisitions.
• Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
• Enhance client relationships through meaningful engagement and support activities.
• Manage existing relationships and engage new potential customers.
• Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
• Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
• Executes programming within an allocated marketing budget.
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.

Requirements

• Bachelor’s degree in business, marketing, communication or other related field.
• 7 years experience in marketing or other related management role.
• Knowledgeable of cannabis marketing best practices.
• Professional, philanthropic, and/or community experience in the cannabis industry.
• Experience with marketing tools and software.
• Experience working in the technology industry.
• Ability to interact with people of all different levels and backgrounds in a team environment.
• Excellent organization and communication.
• Leadership, problem solving, and networking skills.
• Must have a valid driver's license with minimal points.
• Ability to travel up to 80%.

Benefits

• Physical Health benefits: Medical, Dental & Vision.
• Mental Health benefits: Free access to CALM app for employees and dependents.
• 401(k) Retirement Plan (with employer match contribution).
• Generous PTO, Paid Sick Leave, and Company Holidays.
• Employee Training and Mental Health seminars.
• Supplemental, voluntary benefits including Student Loan Repayment and FSA.
• Paid parental leave.
• Generous PTO and company holidays.