Market Manager - Remote

Overview

The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. This role focuses on growing the WM marketplace through a variety of in person touch points that include the development and growth of regional event & marketing partnerships, planning and execution of grassroots events, and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

In Short

• Manage specific regional territories to achieve marketing goals & objectives
• Grow WM customer base by increasing full funnel customer acquisitions
• Plan and execute localized community focused events utilizing relationships in the market
• Coordinate strategic account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
• Enhance client relationships through meaningful engagement and support activities, both within the retail footprint and through the creation of approved events/activations
• Manage existing relationships and engage new potential customers
• Develops strategic partnerships with culturally relevant partners to then execute strategies & programs that support WM clients, customers and the industry.
• Executes programming within an allocated marketing budget, clearly communicating the needs of each activation and tracking throughout the month
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.

Requirements

• Bachelor’s degree in business, marketing, communication or other related field.
• 7 years experience in marketing or other related management role
• Knowledgeable of cannabis marketing best practices
• Professional, philanthropic, and/or community experience in the cannabis industry
• Experience with marketing tools and software
• Experience working in the technology industry
• Ability to interact with people of all different levels and backgrounds in a team environment
• Excellent organization and communication
• Leadership, problem solving, and networking skills
• Must have a valid driver's license with minimal points
• Ability to travel up to 80%

Benefits

• Physical Health benefits: Medical, Dental & Vision: Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits: Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Paid parental leave