Global Director of Brand Marketing - Remote

Overview

The Global Director of Brand Marketing will lead WAI’s global brand strategy, ensuring consistent messaging and brand identity across global markets for WAI-branded products and private labels.

In Short

• Lead the development and execution of a global brand strategy for WAI-branded and private-label products.
• Build brand processes and tools to standardize creative, approvals, and campaign development.
• Develop and manage brand standards and style guides.
• Partner with regional teams to align local market nuances.
• Develop value proposition to communicate WAI's leadership in high-quality products.
• Lead outside agencies to create strong content for growth.
• Collaborate with the Director of Digital Marketing for digital campaigns.
• Build scalable global processes for brand management.
• Lead global trade show planning and execution.
• Develop clear KPIs to measure the success of campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 15+ years in brand marketing with a mix of execution and strategic leadership.
• Automotive aftermarket and/or B2B industry experience required.
• Experience in developing scalable global processes.
• Strong analytical mindset with experience measuring ROI.

Benefits

• Opportunity to lead global brand strategy.
• Work with cross-functional teams across multiple geographies.
• Mentorship and professional growth opportunities.
• Travel opportunities globally.
• Competitive compensation package.