Director of Brand Marketing - Remote

Overview

The Director of Brand Marketing at Propel will lead the company's brand strategy to enhance awareness and trust among users of government benefits, leveraging creative marketing and cross-functional collaboration.

In Short

• Drive brand strategy execution across marketing and the company.
• Develop and execute impactful brand campaigns.
• Lead earned media strategy in collaboration with PR agencies.
• Own organic social strategy and influencer partnerships.
• Partner with marketing teams to ensure effective brand messaging.
• Incubate new brand partnerships with community organizations.
• Oversee creative vendors and manage a visual designer.
• Serve as a cross-functional leader for product and government initiatives.

Requirements

• 8–12 years in brand marketing with success in strategy and campaigns.
• Proven ability to translate brand strategy into business impact.
• Experience leading multi-million dollar brand campaigns.
• Strong background in organic social, PR, and influencer strategies.
• Deep understanding of full-funnel marketing.
• Excellent communication and collaboration skills.
• Experience managing external partners and creative vendors.
• Passionate about Propel's mission.

Benefits

• Meaningful work with a strong mission.
• Remote-friendly work environment.
• 20 Days of PTO.
• 4% 401K match.
• $10k lifetime spend towards Carrot Fertility.
• Excellent medical, dental, and vision options.
• Other health and mental health benefits.