Director of Brand Marketing - Remote

Overview

The Director of Brand Marketing will shape our global strategy across multiple branded touchpoints and collaborate in the execution of that global strategy regionally. This role manages Westman Atelier brand expression across multiple channels - including influencer, partnerships, PR, and IRL activations.

In Short

• Oversee strategy and team execution across multiple channels.
• Manage all comms and Influencer Marketing across new launches and core product activations.
• Create annual brand marketing plan for NPD and evergreen that ties to measurable goals.
• Manage global brand marketing budget.
• Develop media relations strategy with agencies.
• Key point of contact for Sales and Education for all brand marketing opportunities.
• Drive all IRL brand expressions managing projects and budgets.
• Develop influencer, event, and media strategy that drives core product business revenue.
• Contribute to business reviews with key insights and actionable next steps.
• Assess and negotiate contracts for reporting tools to measure key KPIs.

Requirements

• 6-10 years of hands-on experience in Influencer marketing.
• Out of the box, creative thinker.
• Experience across IG and TikTok.
• PR and Influencer experience is a must.
• Agile, highly organized individual with a high taste level.
• Beauty experience is preferred.
• Startup experience is a plus.
• Experience with EMV measurement tools.

Benefits

• Holistic total compensation package.
• Robust suite of health benefits.
• Wellness perks.
• 401k and paid parental leave.