Performance Marketing Data Analyst - Remote

Overview

The Performance Marketing Data Analyst will play a crucial role in analyzing and interpreting data to improve marketing strategies and decision-making, ultimately driving demand generation and increasing client acquisition.

In Short

• Analyze large datasets to identify trends and insights.
• Create benchmarks and forecasting methodologies for marketing performance.
• Design automated reporting solutions and dashboards for campaign tracking.
• Develop impactful data visualizations for stakeholders.
• Collaborate with cross-functional teams to gather reporting requirements.
• Conduct ad-hoc analyses to support performance marketing objectives.
• Manage data transformation and ensure data integrity.
• Utilize analytical tools and programming languages for reporting.
• Communicate complex data insights clearly to non-technical audiences.
• Demonstrate strong problem-solving and analytical skills.

Requirements

• Bachelor’s degree in relevant fields.
• 5+ years of experience in data analysis, preferably in marketing.
• Proficiency in SQL, Python, R, and data visualization tools.
• Experience with marketing technology platforms.
• Strong communication skills for presenting data insights.
• Ability to manage multiple projects simultaneously.
• Attention to detail and commitment to data accuracy.
• Critical thinking and problem-solving aptitude.
• Experience with Microsoft Office Suite, especially Power BI.
• Ability to distill complex data into actionable insights.

Benefits

• Competitive compensation.
• Comprehensive benefits package including medical, dental, and vision.
• Paid vacation and sick days.
• 401(k) plan.
• Generous employee pet discounts.