Data Analyst - Performance Marketing - Remote

Overview

We are seeking a Performance Marketing Analyst to join our analytics team, focusing on delivering data-driven insights and measurement to optimize paid media campaigns and improve customer acquisition efficiency.

In Short

• Analyze and monitor marketing performance across Google, Bing, and Facebook Ads.
• Build and maintain dashboards and reports to track core acquisition metrics.
• Support weekly/monthly reporting cadences and surface performance trends.
• Evaluate A/B and multivariate tests to inform strategies.
• Support or build attribution models for marketing channels.
• Collaborate with marketing and finance for budget planning.
• Design and evaluate creative tests and landing page variants.
• Build and maintain dashboards for performance trends.
• Present insights to stakeholders and translate findings into recommendations.
• Strong analytical foundation with hands-on experience in marketing analytics.

Requirements

• 3+ years of experience in marketing analytics or digital media analytics.
• Hands-on experience with Google Ads, Bing Ads, and Facebook Ads.
• Strong command of SQL and experience with large datasets.
• Proficiency in data visualization tools (Tableau, Looker, Power BI).
• Solid understanding of digital marketing metrics.
• Experience with A/B testing and statistical significance analysis.
• Ability to communicate technical findings to non-technical stakeholders.
• Strong problem-solving skills and a collaborative mindset.

Benefits

• Opportunity to work in a fast-growing insurtech company.
• Engage with advanced technology and data science.
• Collaborative work environment with various teams.
• Potential for professional growth and development.