Performance Marketing Analyst - Social & Native - Remote

Overview

Join HealthCare.com, one of America’s fastest-growing insurtech companies, as a Performance Marketing Analyst responsible for optimizing paid social media and native advertising campaigns to generate high-quality inbound calls.

In Short

• Responsible for strategy, planning, execution, and optimization of paid social media campaigns.
• Focus on generating high-intent inbound calls and leads.
• Manage campaigns across platforms like Facebook, Instagram, TikTok, and native ad platforms.
• Conduct audience research and contextual targeting for health insurance products.
• Write and test compelling ad copy and collaborate with creative teams.
• Monitor campaign performance and analyze key metrics for optimization.
• Manage campaign budgets to maximize ROI.
• Perform A/B testing to improve call generation outcomes.
• Ensure compliance with health insurance industry regulations.
• Collaborate with sales and operations teams for lead quality alignment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years of experience as a Performance Marketing Analyst or Paid Social Specialist.
• Experience with large campaign budgets over $10,000 daily.
• Familiarity with major social and native/display ad platforms.
• Experience in managing campaigns for generating inbound calls.
• Strong analytical skills and data-driven decision-making abilities.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and presentation skills.
• Strong Excel or SQL proficiency.
• Knowledge of health insurance advertising regulations is a plus.

Benefits

• Work in a fast-paced, innovative environment.
• Opportunity to make a significant impact in the health insurance industry.
• Collaborative and supportive team culture.
• Access to advanced technology and data science resources.
• Flexible working arrangements.