Paid Digital Marketing Manager - Remote

Overview

As a Paid Digital Marketing Manager at Vanta, you will support the strategy, execution, and optimization of our paid digital marketing efforts, ensuring we drive high-quality traffic, increase conversions, and effectively scale customer acquisition.

In Short

• Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms.
• Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI).
• Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality.
• Collaborate with cross-functional teams to create compelling ads that align with Vanta’s overall brand and growth strategy.
• Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies.
• Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness.

Requirements

• 5+ years proven experience managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI.
• Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and campaign management platforms.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• A growth mindset, adaptable to changing market conditions and emerging technologies.

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney