The Digital Growth Marketing Manager at UiPath is responsible for driving scalable, data-driven marketing initiatives that fuel customer acquisition, engagement, and expansion through various digital channels.
In Short
Develop and execute comprehensive digital growth strategies.
Plan and optimize digital marketing campaigns across various platforms.
Track and analyze key performance metrics using analytics tools.
Design and run A/B tests to optimize digital channels.
Oversee SEO initiatives and content strategy.
Develop email marketing campaigns and automation workflows.
Manage and allocate digital marketing budgets effectively.
Requirements
5 years of experience in digital marketing, growth marketing, or performance marketing.
Proven track record of scaling digital marketing campaigns.
Proficiency in digital marketing tools like Google Ads and Google Analytics.
Strong understanding of SEO, SEM, and email marketing best practices.
Experience with A/B testing tools and marketing automation platforms.
Analytical mindset with strong targeting skills.
Strong written and verbal communication skills.
3+ years working at an enterprise software company in marketing.
Experience in Account Based Marketing via digital channels is preferred.
Benefits
Flexible working arrangements.
Diverse and inclusive workplace.
Equal opportunity employer.
Reasonable accommodations for candidates on request.