Digital Growth Marketing Manager - Remote

Overview

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.

This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands.

In Short

• Manage lead acquisition efforts across various digital platforms.
• Guide partner success team to deliver excellent service.
• Manage and monitor ratings and review platforms.
• Support pro acquisition through optimal posting activities.
• Utilize tools like Retool and Zapier for process automation.
• Develop and enhance the referral program.
• Collaborate with product, sales, engineering, and customer service teams.
• Evaluate and test new acquisition channels.

Requirements

• Experience in digital marketing and customer acquisition.
• Strong analytical and strategic thinking skills.
• Proven track record in managing marketing channels.
• Excellent communication and collaboration skills.
• Familiarity with marketing automation tools.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to work with a leading company in the industry.
• Flexible working environment.
• Professional development opportunities.
• Collaborative team culture.