Social Media Manager - Remote

Overview

The Social Media Manager will lead our national social media channel strategy to help us tell our story to new audiences and inspire deeper engagement among social followers. Reporting to the Digital Marketing Director and working closely with other staff across the organization, the manager will be a key player in using digital tools to drive engagement in TU’s mission and advance TU’s communications, development, advocacy, and conservation goals.

In Short

• Create and execute a social media strategy that helps advance TU’s broader organizational goals.
• Produce and aggregate compelling content for multiple social channels.
• Generate leads from TU’s social media audience.
• Grow audience and engagement on existing channels.
• Run social campaigns that support lead generation and advocacy mobilization.
• Use analytics to measure the effectiveness of strategies.
• Provide excellent community management.
• Stay abreast of digital strategies and social media trends.
• Identify and cultivate relationships with outdoor creators and influencers.
• Provide social media training and guidance to TU staff.

Requirements

• Exceptional writing, editing, and storytelling skills.
• Demonstrated experience engaging diverse audiences with digital marketing strategies.
• Bachelor's degree or equivalent experience preferred; 3+ years’ experience in digital communications.
• Knowledge of current and emerging social media platforms.
• Experience using a CRM system and metrics to maximize effectiveness.
• Strong video production and editing skills.
• Ability to multitask across multiple campaigns and projects.
• Commitment to diversity, equity, and inclusion principles.
• Willingness to travel.
• Passion for TU’s mission is essential.

Benefits

• Full-time position with a salary range of $65,000-$75,000.
• Generous benefits package.
• Healthy and family-friendly atmosphere.
• Opportunity to work with a national conservation organization.
• Commitment to building space for all people to participate in conservation work.