CRM Marketing Manager - Remote

Overview

As a CRM Marketing Manager at Tide, you will be responsible for defining and executing strategies to enhance member retention and engagement through effective marketing campaigns.

In Short

• Lead reactivation and retention campaign strategies.
• Execute and optimize campaign workflows.
• Develop a testing and personalization roadmap.
• Provide coaching and support team development.
• Monitor and report on retention KPIs.
• Manage stakeholder relationships across various departments.
• Utilize data to drive marketing performance.
• Work in a flexible environment supporting remote and in-office work.

Requirements

• 4+ years of marketing experience in a scale-up environment.
• Demonstrable CRM experience in subscription/app-based models.
• Strong track record in using targeting, automation, and personalization.
• Excellent communication skills for diverse audiences.
• Organized with a focus on efficiency.
• Ability to adapt to changing priorities.
• Experience with Iterable or Looker is a plus.

Benefits

• 25 days paid annual leave.
• 3 paid days for volunteering or learning activities.
• Extended maternity and paternity leave.
• Personal learning and development budget.
• Health and dental insurance.
• Mental wellbeing platform.
• WFH equipment allowance.
• Share options.