CRM Marketing Manager - Remote

Overview

Balsam International is looking for a CRM Marketing Manager who will be responsible for driving customer engagement and loyalty through strategic lifecycle marketing initiatives.

In Short

• Lead CRM campaign execution across all channels.
• Develop and optimize customer segmentation strategies.
• Analyze CRM performance data for actionable insights.
• Manage and mentor a team of CRM specialists.
• Collaborate with cross-functional teams for customer-centric messaging.
• Oversee CRM budget management for maximizing ROI.
• Implement new CRM initiatives, including SMS and loyalty programs.
• Ensure compliance with data privacy regulations.
• Foster a culture of collaboration and continuous improvement.
• Attend occasional in-person meetings.

Requirements

• Bachelor’s degree in Marketing or related field preferred.
• Minimum of 8 years of CRM marketing experience.
• At least 2 years of people management experience.
• Strong understanding of CRM platforms and automation tools.
• Analytical mindset with experience in strategic testing.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills.
• Knowledge of data privacy regulations is a plus.

Benefits

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth).
• 13th Month Pay.
• Flexible Paid Leaves.
• Internet Subsidy.
• Healthcare Coverage for employees and dependents.
• Maternity, Paternity, and Solo Parent Benefits.
• Continuous Learning and Professional Development.
• Mental Health Support.
• Company Incentive based on performance.
• Shutdown Week for additional time off.