Customer Lifecycle Marketing Specialist - Remote

Overview

As a Customer Lifecycle Marketing Specialist, you will connect Customer Success and GTM, driving customer happiness, engagement, and retention through effective marketing strategies.

In Short

• Produce and manage marketing collateral across various channels.
• Run community initiatives to highlight customer opportunities.
• Own case studies, reviews, and referral programs.
• Write and manage email marketing workflows.
• Drive customer engagement with product features.
• Research and analyze core accounts for ABM strategy.
• Collaborate with GTM, design, ops, product, and customer success teams.
• Focus on communications, email marketing, and ABM plans.
• Coordinate with agencies and internal teams for material creation.

Requirements

• Experience in lifecycle and CRM programs in a B2B startup.
• Track record of improving adoption and retention through campaigns.
• Strong writing and design briefing skills.
• Competence with CRM tools like HubSpot and GA4.
• Ability to test, learn, and report effectively.
• Experience in climate or energy sectors is a plus.
• Familiarity with Segment, Notion, and Figma.
• Community and advocacy experience.

Benefits

• Salary aligned to benchmarks, reviewed twice a year.
• Stock options for ownership in the mission.
• 25 days holiday plus public holidays, with flexibility.
• Remote-first and flexible working environment.
• Home working and wellbeing budgets provided.