Customer Lifecycle Marketing Specialist - Remote

Overview

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

In Short

• The Customer Lifecycle Marketing Specialist plays a pivotal role in ensuring that customers experience meaningful, personalized, and value-driven engagement at every stage of their journey with D2L.
• Responsible for developing and executing lifecycle marketing programs that drive adoption, retention, and expansion.
• Leverage data-driven insights to craft targeted communications and optimize customer touchpoints.
• Design and implement proactive engagement strategies to help customers realize the full value of D2L products.
• Create segmented and personalized communication strategies to enhance the customer experience.
• Utilize marketing automation tools to build and optimize customer journeys.
• Analyze customer behavior and campaign performance to drive continuous improvements.
• Work closely with content and product marketing teams to create compelling customer-facing materials.
• Partner with Sales, Customer Success, and Product teams to ensure a seamless customer experience.
• Gather customer feedback to refine lifecycle marketing strategies.

Requirements

• 3+ years of experience in lifecycle marketing, customer marketing, or related fields.
• Experience working with B2B SaaS or technology-driven products preferred.
• Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Planhat, Salesforce).
• Strong understanding of customer segmentation, email marketing, and retention strategies.
• Ability to develop and execute long-term customer lifecycle strategies.
• Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
• Strong writing and storytelling skills for customer communications.
• Ability to translate data insights into actionable marketing strategies.
• Ability to juggle multiple initiatives and collaborate across teams.
• Exceptional communication and collaboration skills.
• Ideally located in Eastern Time zone.

Benefits

• Impactful work transforming the way the world learns.
• Flexible work arrangements.
• Learning and Growth opportunities.
• Tuition reimbursement of up to $4,000 CAD for continuing education.
• 2 Paid Days off for Catch the Wave related activities.
• Employee wellbeing services.
• Retirement planning.
• 2 Paid Volunteer Days.
• Competitive Benefits Package.
• Home Internet Reimbursements.
• Employee Referral Program.
• Wellness Reimbursement.
• Employee Recognition.
• Social Events.
• Dog Friendly Offices at HQ.