Data Specialist, Audience Analytics - Remote

Overview

The Analytics Specialist at Reuters is responsible for delivering data-driven solutions to enhance web analytics insights and marketing performance while understanding consumer behavior.

In Short

• Deliver data-driven solutions to enhance web analytics insights.
• Collaborate with cross-functional teams to turn data into actionable insights.
• Identify new opportunities and analytics applications.
• Build and maintain ongoing reporting to monitor business trends.
• Integrate insights into the planning process with internal stakeholders.
• 7+ years of experience in web analytics and digital marketing.
• Proficient in Adobe Analytics and Google Analytics.
• Strong understanding of digital media and performance marketing.
• Excellent communication and problem-solving skills.
• Experience with Customer Data Platforms is a plus.

Requirements

• Bachelor's degree in business, statistics, or a related field.
• 7+ years of proven experience in web analytics roles.
• Hands-on experience with enterprise web analytics tools.
• Proficient in Excel and PowerPoint.
• Critical thinking and time management skills.
• Ability to influence decision-makers.
• Experience with tag management tools is advantageous.

Benefits

• Flexible hybrid working environment.
• Work from anywhere for up to 8 weeks per year.
• Comprehensive benefit plans including flexible vacation.
• Career development and growth opportunities.
• Mental health support and resources.
• Two paid volunteer days off annually.
• Inclusive and diverse workplace culture.