Director, Card Marketing - Remote

Overview

The Director, Card Marketing will play a critical role in driving the growth for the Sunbit Credit Card and Co-Branded Credit Card business, focusing on lifecycle marketing and customer engagement.

In Short

• Own lifecycle marketing growth strategies across various channels.
• Collaborate on joint marketing campaigns with partners.
• Execute targeted and personalized campaigns.
• Ensure creative development aligns with brand objectives.
• Analyze customer data for audience segmentation.
• Develop testing plans for communication optimization.
• Manage smart segments for effective targeting.
• Work with direct mail for cardholder acquisition.
• Maximize customer acquisition and retention.

Requirements

• 3+ years of experience in multi-channel lifecycle marketing.
• Experience in scaling new products.
• Familiarity with marketing financial products.
• Strong analytical skills and data-driven decision making.
• Proven track record in user acquisition and engagement.
• Performance-driven with an entrepreneurial spirit.

Benefits

• Join a fast-growing startup with a strong mission.
• Competitive pay and stock options.
• Unlimited PTO.
• Health insurance options.
• 401K Plan with matching.
• Cell phone stipend.