Togetherwork is looking for an experienced Marketing Leader to help lead its entire go-to-market execution in the Associations Product Group. The Marketing Director is primarily responsible for reaching marketing goals across all business lines, but also leads the Marketing Leadership team responsible for Marketing Strategy, Execution, and Brand Management. We have two lines of business in our Association Product Group. One line of business is the global leader in Membership and Events software built on Salesforce, and the other is the global leader in Membership and Events software built on the Microsoft CRM 365 platform. This position will report to the Chief Marketing Officer at Togetherwork.

In Short

Lead product group marketing team with coordinated strategies and execution of marketing plans and achieving defined goals on a consistent basis
Contribute to product group marketing/sales strategy and planning
Manage segmentation and targeting strategies, work with team to implement content marketing programs for each audience
Work with Demand Generation team manager to achieve goals for net-new customer growth
Lead Customer Marketing initiatives, achieving defined revenue goals across the business for expansion and services
Work with Creative assets to manage all assets required for the execution of marketing plans
This role requires the ability to do (vs manage others to do) as many of the tasks above as possible with limited external resources. At the same time, we’re looking for an individual capable of ‘seeing the whole board’.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field. MBA preferred.
Minimum of 10 years experience in leading the strategic vision and execution of a full marketing function with a focus on technology and/or SaaS solutions
Experience and understanding of best practices in Digital Marketing, Prospect Demand Generation, Events Marketing, and Customer Marketing for a high-growth company
Experience with Salesforce required, Strong background in Pardot preferred
Experience overseeing virtual and in-person events of all sizes with diverse stakeholders and audiences
Experience overseeing marketing execution in multiple regions, with a focus on North America and EMEA regions preferred
Experience leading a metrics-driven Marketing team that consistently beat goals
Experience successfully influencing senior leadership to adopt new ideas, products, and/or approaches