Marketing Director - Remote

Overview

We are hiring for one of our clients. They are a venture group focusing on the intersection of emerging technologies and GenZ consumer trends e.g. wellness, lifestyle, F&B, healthcare and entertainment. We are seeking a highly creative and experienced Marketing Director to lead their content strategy development and execution across all platforms. This role will shape their brand voice, drive audience engagement, and achieve key business objectives through compelling content.

In Short

• Develop and implement content strategies that align with business goals and marketing objectives to drive lead generation and conversions.
• Conduct audience research and competitor analysis to inform content direction.
• Define content pillars, topics, and formats.
• Create and maintain an editorial calendar for consistent content delivery.
• Lead, guide, and mentor a team of content creators.
• Oversee content production from ideation through publishing.
• Ensure all content follows brand guidelines and SEO best practices.
• Track and analyze key metrics to measure effectiveness.
• Organize events that generate press coverage and increase exposure.
• Manage content budgets and explore cost-effective production methods.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10+ years of experience in content marketing or digital marketing roles.
• 3-5+ years in senior leadership positions.
• Proven track record in developing and executing successful content marketing strategies.
• Strong understanding of SEO, content analytics, and digital marketing tools.
• Experience with content management systems and marketing automation platforms.
• Proficiency in data analysis and reporting tools.
• Exceptional leadership and team management abilities.
• Outstanding written and verbal communication skills.
• Strong strategic thinking and problem-solving capabilities.

Benefits

• Opportunity to shape brand voice and drive audience engagement.
• Work with a creative team in a dynamic environment.
• Engage with emerging technologies and GenZ consumer trends.
• Competitive salary and benefits package.
• Flexible working arrangements.