Web & Digital Marketing Specialist - Remote

Overview

The Web & Digital Marketing Specialist at Smile Digital Health will support the company’s mission for better global health through effective digital marketing strategies, focusing on B2B environments.

In Short

• Design and optimize HubSpot web assets for lead generation.
• Manage Google Ads campaigns with complex attribution models.
• Create and maintain branding and graphic design assets.
• Track and report on campaign performance using analytics tools.
• Collaborate with marketing and product teams on branding initiatives.
• Ensure brand consistency across digital channels.
• Stay updated with industry trends and adapt strategies accordingly.
• Comply with privacy and security policies.
• Develop an understanding of the company's value proposition.
• Monitor website performance and address issues as needed.

Requirements

• 6+ years in enterprise B2B digital marketing roles.
• Expertise in HubSpot website optimization.
• Experience managing significant Google Ads budgets.
• Strong portfolio in web design and branding.
• Understanding of multi-stakeholder buyer journeys.
• Proficiency in analytics tools like Google Analytics.
• Excellent communication and collaboration skills.
• Creative problem-solving abilities.
• Exceptional project management skills.
• Relevant degree or equivalent experience.

Benefits

• Opportunity to work in a mission-driven organization.
• Engage with innovative health data solutions.
• Collaborative work environment.
• Professional development opportunities.
• Flexible working arrangements.