VP, Head of Marketing Analytics - Remote

Overview

The VP, Head of Marketing Analytics will lead the data-driven heartbeat of Marketing at ServiceNow, ensuring that decisions are rooted in truth and providing insights into marketing performance.

In Short

• Lead the marketing analytics function and unify data across teams.
• Define key performance indicators (KPIs) for marketing success.
• Own end-to-end measurement architecture including multi-touch attribution.
• Develop models reflecting modern enterprise decision-making.
• Drive AI adoption across marketing functions.
• Work cross-functionally to ensure alignment and shared definitions.
• Scale insights to regional and functional marketing teams.
• Build and lead a high-performance analytics team.
• Influence strategic decisions at the executive level.

Requirements

• Expertise in marketing performance metrics and methods.
• Experience in data architecture and attribution.
• Track record of deploying AI/ML in marketing.
• Strong command of Snowflake and modern BI platforms.
• Executive presence with a strategic mindset.
• Understanding of buying group dynamics and data models.

Benefits

• Flexible work environment.
• Opportunities for professional growth and development.
• Work with a diverse and inclusive team.
• Competitive compensation and benefits package.