Head of Marketing Analytics - Remote

Overview

We are seeking a highly skilled and hands-on Head of Marketing Analytics to lead our marketing data strategy, provide actionable insights, and drive data-informed decision-making.

In Short

• Conduct in-depth analysis of marketing performance and customer acquisition.
• Build and maintain intuitive dashboards using BI tools.
• Collaborate with teams to optimize campaigns and improve ROI.
• Translate complex data insights into compelling narratives.
• Develop multi-touch attribution models to understand customer journeys.
• Partner with finance and engineering teams to ensure data accuracy.
• Hire and mentor a high-performing marketing analytics team.

Requirements

• 8+ years in marketing analytics or data science.
• Strong proficiency in SQL, Python, or R.
• Expertise in BI tools like Tableau and Power BI.
• Understanding of marketing channels and performance metrics.
• Experience presenting insights to executive leadership.
• Knowledge of A/B testing and statistical methodologies.

Benefits

• Competitive salary and flexible working arrangements.
• Collaborative and inclusive workplace culture.
• Opportunities for professional development and mentorship.