Marketing Analytics Analyst - Remote

Overview

To support CarGurus Marketing efforts with a data-driven approach, this role will identify and monitor trends, optimize budget allocation, develop monitoring and insights to guide leadership, and test and measure the impact of marketing initiatives across consumer and dealer segments.

In Short

• Analyze and evaluate marketing campaigns and channel efficiency.
• Work with Performance and Brand Marketing teams to plan and run channel tests.
• Assess needs and propose quantitative methodologies for Marketing teams.
• Own KPI dashboards for tracking and reporting.
• Partner with Brand Marketing Specialist on internal brand tracker.
• Track and analyze business and competitive performance.
• Assist with third party vendor analytics efforts.

Requirements

• BA or BS in Data Science, Mathematics, Statistics, Economics or related field; 0-2 years of experience.
• Demonstrated ability with SQL and at least one analytics coding language (Python or R preferred).
• Solid understanding of quantitative analytics fundamentals.
• Experience with large datasets and data visualization techniques.
• Ability to operate independently and collaborate effectively.
• Willingness to learn project management and data reporting tools.
• A strong work ethic and intrinsic curiosity.
• Prior experience with marketing research or analytics a plus.

Benefits

• Best-in-class benefits and compensation.
• Equity for all employees.
• Career development and corporate giving programs.
• Flexible hybrid model and robust time off policies.
• Daily free lunch and new car discount.
• Meditation and fitness apps.
• Commuting cost coverage.