Digital Strategy Specialist - Remote

Overview

The Digital Strategy Specialist at CarGurus will support dealer-focused advertising across web and social platforms, collaborating with various teams to drive product growth and success.

In Short

• Support an international sales team to build and deliver granular advertising campaigns.
• Collaborate with sales, product, and engineering teams to monitor and improve campaigns.
• Monitor campaigns to ensure consistent delivery and drive performance improvements.
• Prepare weekly reports tracking impressions, clicks, CTR, and churn.
• Troubleshoot and resolve issues affecting ad campaign delivery.
• Identify improvements to processes and products.
• Manage multiple projects and deadlines successfully.
• Participate in the advertising industry and learn new concepts.
• Deep familiarity with ad serving platforms.

Requirements

• Familiar with Microsoft Office and Google Suites.
• Strong interpersonal communication skills.
• Ability to analyze and tell a story with data.
• Strong sense of pride in work and ownership of supported business.
• Desire to contribute to developing products.
• Familiar with analytics and confident with math.

Benefits

• Best-in-class benefits and compensation.
• Equity for all employees.
• Flexible hybrid work model.
• Robust time off policies for work-life balance.
• Thoughtful perks like daily free lunch and commuting cost coverage.