Director of MarTech Implementation & Digital Transformation - Remote

Overview

This role involves leading the MarTech implementation and digital transformation initiatives at ServiceNow, ensuring effective vendor collaboration and maximizing the use of technology to enhance marketing strategies.

In Short

• Build strategic relationships with vendors like Adobe.
• Establish a vision for the MarTech stack.
• Identify gaps in MarTech solutions and ensure vendor prioritization.
• Track product adoption and compliance with vendor promises.
• Create a vendor score framework for compliance.
• Lead cross-functional teams to ensure project alignment with strategic goals.
• Drive digital transformation initiatives leveraging best practices.
• Develop technical processes for efficient data transfer.
• Track KPIs to measure MarTech stack value realization.
• Conduct workshops to maximize marketing capabilities.

Requirements

• Experience integrating AI into workflows and decision-making.
• Bachelor's degree in Computer Science or related field; Master's preferred.
• Relevant certifications in Adobe marketing solutions are a plus.
• Ability to work independently and in teams in a dynamic environment.
• Strong analytical and problem-solving skills.
• Experience mapping processes and driving automation.
• Exceptional communication and interpersonal skills.
• Knowledge of marketing technology trends and best practices.
• Operational knowledge of digital marketing best practices.
• Experience with large-scale MarTech implementation projects.

Benefits

• Competitive salary with equity options.
• Health plans and flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Flexible time away plan and family leave programs.