CRM & Lifecycle Marketing Manager - Remote

Overview

As a CRM & Lifecycle Marketing Manager at Ruby Labs, you will lead the email marketing strategy and execution to enhance engagement and retention across all brands.

In Short

• Lead email marketing strategy for Ruby Labs brands.
• Build and improve automated email flows.
• Implement A/B testing for optimization.
• Develop advanced segmentation strategies.
• Collaborate on email campaign content.
• Track and analyze email performance metrics.
• Ensure compliance with GDPR and privacy regulations.
• Collaborate with stakeholders on marketing priorities.
• Manage Customer.io for optimal utilization.

Requirements

• 3+ years of experience in Email and Lifecycle Marketing.
• Experience with Customer.io and Mixpanel.
• Strong skills in segmentation and automation.
• Excellent copywriting skills in English.
• Strong analytical skills for data-driven decisions.
• High attention to detail and operational excellence.
• Bonus for experience with subscription-based products.

Benefits

• Remote work environment for flexibility.
• Unlimited paid time off.
• Paid national holidays.
• Company-provided MacBook.
• Flexible independent contractor agreement.