Senior Lifecycle Marketing Specialist - Remote

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

In Short

• Drive revenue growth through lifecycle marketing initiatives.
• Collaborate with internal teams to build and optimize multi-channel campaigns.
• Focus on customer lifecycle from acquisition to retention and expansion.
• Lead end-to-end lifecycle efforts across various messaging channels.
• Utilize data-driven insights to enhance customer engagement.
• Monitor key lifecycle metrics to improve campaign effectiveness.
• Work with Revenue Ops and Growth teams for effective campaign management.
• Build and optimize behavior-driven lifecycle campaigns.
• Participate in cross-functional collaboration for campaign success.
• Ensure clean, actionable customer data for automation.

Requirements

• 3+ years of experience in lifecycle or email marketing.
• Proven success in designing and optimizing customer journeys.
• Hands-on experience with marketing tools like HubSpot and Amplitude.
• Strong analytical skills for data-driven decision-making.
• Excellent communication and collaboration abilities.
• Understanding of email, SMS, and in-app messaging best practices.

Benefits

• Mandatory PTO in the first week of employment.
• Flexible time off and monthly laundry days.
• Company-wide paid shutdown between Christmas and New Year.
• 80% employer-paid benefits.
• RRSP/401k matching.
• Home office setup stipend.
• Internet and phone allowance.
• Learning and development opportunities.
• Two company retreats per year.