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Senior Lifecycle Marketing Specialist - Remote

Posted 2 days ago
Marketing
Full Time
Worldwide

Overview

Winona is a leading telemedicine company providing HRT for women in menopause. We are looking for a Senior Lifecycle Marketing Specialist to lead lifecycle programs that drive user acquisition, conversion, and retention.

In Short

  • Create email/SMS journeys that activate new leads.
  • Collaborate with content and creative for landing page flows.
  • Align lifecycle programs with acquisition messaging.
  • Develop educational campaigns for patients.
  • Launch lifecycle sequences to reduce drop-off.
  • Use feedback and data to improve care explanation.
  • Design programs for long-term adherence.
  • Segment patients for targeted outreach.
  • Automate follow-ups with clinical teams.
  • Analyze lifecycle funnel data for insights.

Requirements

  • 4+ years in lifecycle or CRM marketing.
  • Strong command of messaging strategy and segmentation.
  • Experience managing multi-channel campaigns.
  • Analytical mindset for reviewing lifecycle KPIs.
  • Highly organized and self-driven.

Benefits

  • Flexible hours.
  • Work wherever you choose.
  • Fun and casual work environment.
  • Employee engagement activities.
  • Diverse, global team.
Winona logo

Winona

Winona is a leading telemedicine company specializing in hormone replacement therapy (HRT) for women experiencing menopause. The company has developed its technology in-house, including an electronic health record (EHR) system, patient care administration tools, and a patient portal, ensuring a fully integrated approach to patient care. Winona operates two compounding pharmacies and employs a team of in-house physicians to deliver high-quality healthcare services. With a commitment to innovation and patient support, Winona is at the forefront of transforming women's health through technology.

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