Senior Lifecycle Marketing Specialist - Remote

Overview

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll absolutely love it at Booksy.

In Short

• Build and scale segmented lifecycle programs.
• Drive sustained engagement and improve long-term retention.
• Increase customer lifetime value (LTV).
• Collaborate with Martech, Data, and Product teams.
• Design and deploy multi-channel lifecycle campaigns.
• Optimize customer journeys through A/B testing.
• Partner with cross-functional teams for personalized experiences.
• Analyze key metrics for continuous improvement.
• Focus on ROI and campaign effectiveness.

Requirements

• Experience in lifecycle marketing.
• Strong analytical skills.
• Proficiency in A/B testing methodologies.
• Ability to work in a dynamic, fast-paced environment.
• Excellent communication skills.
• Experience with marketing automation tools.
• Knowledge of customer journey mapping.
• Ability to collaborate effectively with cross-functional teams.

Benefits

• Opportunity to work in a rapidly growing company.
• Dynamic and collaborative work environment.
• Career growth opportunities.
• Work with a talented and motivated team.