Director of User Activation - Remote

Overview

The Director of User Activation will be responsible for driving user registration, engagement, and activation within employer groups for RethinkCare solutions. This role will leverage data insights and develop targeted engagement strategies to maximize program utilization, enhance employer partnerships, and ensure that users are actively engaged with the RethinkCare platform.

In Short

• Drive user activation and engagement strategies.
• Utilize data insights to refine engagement strategies.
• Design and implement marketing campaigns.
• Create customizable activation toolkits for employers.
• Collaborate with cross-functional teams.
• Act as a liaison with employer benefits teams.
• Define and track performance metrics for user engagement.
• Ensure alignment of strategies with user needs.
• Provide expertise on integrating RethinkCare solutions.
• Drive continuous improvement in user activation.

Requirements

• 5-8 years of experience in user engagement or marketing.
• Experience in driving user activation and engagement.
• Familiarity with healthcare or employee benefits programs.
• Strong data-driven mindset.
• Expertise in designing engagement campaigns.
• Excellent project management skills.
• Strong communication skills.
• Bachelor's degree in relevant field; MBA preferred.
• Results-oriented and collaborative.
• Proactive problem-solver.

Benefits

• Generous health, dental, & vision benefits package.
• Flexible paid time off.
• 11 paid company holidays.
• 401k + matching.
• Parental leave.
• Access to RethinkCare platform supporting neurodiversity.