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Senior Product Marketing Manager - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

RethinkFirst is seeking a strategic, hands-on Senior Product Marketing Manager to drive go-to-market success and position our solutions for impact. This role is ideal for a data-driven storyteller who understands the healthcare space and knows how to turn insight into action.

In Short

  • Stay ahead of trends, competition, and client needs through research and insights.
  • Develop clear, differentiated value propositions and messaging for target segments.
  • Create and maintain compelling assets that support the sales and marketing funnel.
  • Lead go-to-market strategy and execution for product launches and key initiatives.
  • Set and track KPIs, report performance, and refine programs based on data.

Requirements

  • 7+ years in product marketing with a track record of successful launches.
  • Background in healthcare, health plans, or benefits navigation strongly preferred.
  • Experience translating product capabilities into buyer-relevant benefits.
  • Skilled in positioning, persona development, and content strategy.
  • Strong communicator and cross-functional collaborator.
  • BA in Marketing, Business, or related field (MBA a plus).

Benefits

  • Inclusive workplace culture.
  • Equal opportunity employer.
  • Accommodations available for applicants with disabilities.
RethinkFirst logo

RethinkFirst

RethinkFirst is a pioneering organization dedicated to supporting the neurodiversity community through innovative, human- and web-based programs. Their flagship service, RethinkCare, offers effective and affordable clinical best practice tools tailored for various populations, including parents of children with learning and behavioral needs, neurodivergent employees, and their managers. Developed by leading clinicians, RethinkFirst empowers individuals to enhance their skills and well-being through personalized consultations and resources, fostering a nurturing environment that promotes productivity and reduces stress in both home and workplace settings. The company is committed to inclusivity and diversity, ensuring a workplace free from discrimination and celebrating the unique differences of its employees.

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