VP, New Customer Decision Analytics - Remote

Overview

The VP, New Customer Decision Analytics at Reprise Financial is responsible for growing New Customer Acquisition through various marketing channels, focusing on optimizing spend and maximizing growth and profitability.

In Short

• Lead New Customer Acquisition strategies in direct and affiliate marketing.
• Optimize marketing spend across multiple channels.
• Build and manage a team to drive growth.
• Collaborate with underwriting for targeting strategies.
• Develop and analyze testing strategies for marketing campaigns.
• Identify new channels for customer growth.
• Utilize data analysis tools to inform decisions.
• Ensure alignment with company values and culture.
• Foster a collaborative and innovative work environment.
• Support employee well-being and development.

Requirements

• 7+ years of experience in financial analytics.
• Proven record in managing program performance.
• Hands-on experience with SQL and Python.
• Strong leadership and cross-functional collaboration skills.
• Ability to analyze marketing performance data.
• Experience in optimizing marketing campaigns.
• Knowledge of affiliate marketing and analytics.
• Proven ability to innovate and improve processes.
• Experience in managing teams and projects.
• Strong communication skills.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) with Safe Harbor Match.
• Accrued time off and company holidays.
• 12-week Paid Parental Leave.
• Competitive salary and bonus structure.
• Robust tech package for productivity.
• Supportive work culture focused on well-being.
• Opportunities for professional growth and development.
• Regular virtual meetings and team events.
• Inclusive and diverse workplace environment.