VP of New Customer Decision Analytics - Remote

Overview

The VP of New Customer Decision Analytics at Reprise Financial is responsible for growing new customer acquisition through various marketing channels, leveraging technology and analytics to optimize campaign performance.

In Short

• Lead new customer acquisition through direct marketing, affiliate marketing, and search engine marketing.
• Build and manage a team focused on optimizing marketing spend.
• Collaborate with underwriting to develop targeting strategies.
• Analyze performance data to drive growth.
• Identify alternative channels for customer growth.
• Optimize affiliate algorithms for profitability.
• Manage and evaluate marketing models and performance.
• 7+ years of experience in financial analytics required.
• Strong data analysis skills using SQL and Python.
• Competitive compensation with bonus structures.

Requirements

• Deep experience in Affiliate Marketing, SEO, and Direct Mail Analytics.
• Proven track record in managing marketing program performance.
• Hands-on experience with data analysis tools.
• Strong leadership and collaboration skills.
• Ability to work with cross-functional teams.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) program with Safe Harbor Match.
• Accrued time off and floating holidays.
• 12-week Paid Parental Leave.
• Market-driven salary and bonus opportunities.
• Robust tech package for productivity.