Marketing Strategist - Remote

Overview

We are seeking an experienced and results-driven Marketing Strategist to lead and execute comprehensive marketing initiatives across all 9 of our dermatology locations. This role is responsible for developing and managing integrated marketing strategies spanning social media, paid advertising, SEO, email marketing, content, and brand consistency — all tailored to a healthcare audience and compliant with applicable regulations.

In Short

• Develop and own the annual marketing strategy and calendar across all 9 locations.
• Identify growth opportunities across service lines including medical dermatology, cosmetic treatments, and surgical procedures.
• Balance brand-wide marketing priorities with location-specific campaigns and community needs.
• Set measurable marketing goals and KPIs aligned with patient acquisition, retention, and revenue targets.
• Present marketing plans, campaign performance, and strategic recommendations to leadership.
• Develop and manage social media strategy and content calendars across all platforms.
• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta.
• Develop and execute an SEO strategy to improve organic visibility.
• Build and manage segmented patient email lists in compliance with HIPAA.
• Monitor and manage online reputation across review platforms.

Requirements

• 3 to 6 or more years of experience in digital marketing, preferably in healthcare.
• Proven experience managing integrated marketing campaigns.
• Strong understanding of HIPAA marketing compliance.
• Proficiency with Google Ads and Meta Ads Manager.
• Solid working knowledge of SEO best practices.
• Experience with analytics platforms including Google Analytics.
• Strong written communication skills.
• Highly organized with the ability to manage multiple locations.
• Self-directed and comfortable working remotely.

Benefits

• Opportunity to shape marketing strategy for a growing healthcare brand.
• Work with a dynamic team across multiple locations.
• Engage with a broad patient population.
• Build and execute innovative marketing campaigns.
• Contribute to the growth and success of the practice.