Marketing Strategist - Remote

Overview

The Marketing Strategist plays a vital role in helping Franklin Electric develop and deliver a cohesive and meaningful message to customers and stakeholders.

In Short

• Evaluate marketing campaign performance and ROI.
• Own the strategy for segment-specific customer experiences.
• Lead projects across various internal departments.
• Develop innovative measures for new product materials.
• Drive trade show activities including preparation and reporting.
• Collaborate with teams to apply market research strategically.
• Gather input and maintain market research data.
• Ensure consistent messaging across customer experiences.
• Evaluate the use of Voice of Customer exercises.
• Coordinate customer profiles updates for market segments.

Requirements

• 1 to 3 years of experience as marketing strategist or related roles.
• Ability to formulate creative strategies for marketing channels.
• Excellent written and verbal communication skills.
• Experience in product marketing best practices.
• Strong project management and organizational skills.
• Ability to work independently in a fast-paced environment.
• Proficient in Microsoft Word, Excel, and productivity tools.

Benefits

• Opportunity to work with a dynamic team.
• Engagement with various marketing channels.
• Contribute to impactful marketing strategies.