Marketing Strategist - Remote

Overview

We’re Root+Beta, a collective of curious people who help our clients meet their business objectives through storytelling + strategy. We work as extensions of our clients’ marketing teams to drive powerful results & value for their businesses. We have an impressive track record for our size - we work with some of the largest and most successful agricultural brands in the world (and small ones, too) and continue to see large growth in our team & offerings each year.

In Short

• Conduct research to provide actionable and evidence-based insights to clients.
• Maintain a deep knowledge of category and competitive activity, and keep a finger on the pulse of existing and emerging consumer and cultural trends.
• Identify creative solutions to engage clients’ customers through emerging technologies and cross-channel planning.
• Consult with your clients with empathy and smarts. Build relationships with key client stakeholders.
• Develop and prioritize roadmaps and project plans to achieve client objectives.
• Collaborate with cross-functional teams internally.
• Write clear, concise, and thorough creative briefs that translate client goals into actionable direction for internal teams.
• Ensure the brief is being met and that we are delivering value. Identify and find solutions for gaps between capability and client need.
• Set clear delivery expectations based on business needs.
• Be a great example of our values.

Requirements

• You’re never satisfied with mediocrity and relentlessly pursue ways to improve your craft & escape the routine.
• You are organized and can simultaneously manage multiple engagements while consistently delivering high-quality work.
• You can easily & skillfully determine daily priorities and understand when certain tasks need to be completed more quickly than others.
• You take the initiative to solve problems and seek out opportunities to improve systems.
• You look for opportunities to collect feedback and foster personal growth.

Benefits

• Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way.
• We support your career growth through thoughtful work, collaboration, and professional development opportunities.
• We believe in clear feedback and effective communication.
• We’re not interested in perfection. We learn by putting good enough things in the market as soon as possible and iteratively improving.
• We’re a thoughtful, nice, and considerate bunch of people.
• We take our work seriously, but not ourselves.