Senior Manager of Growth (CRM) - Remote

Overview

In this strategic leadership role, you will drive the growth of the company by overseeing customer acquisition, engagement, retention, and product adoption strategies.

In Short

• Develop and execute comprehensive growth strategies to drive customer acquisition, product adoption, and engagement.
• Identify and optimize new revenue opportunities, retention strategies, and marketing campaigns.
• Monitor growth KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn and user engagement.
• Manage the CRM Manager to execute campaigns across various channels.
• Create and optimize CRM campaigns for personalized customer experiences.
• Verify that CRM campaigns are effective and make data-driven decisions to improve performance.
• Maintain a deep understanding of customer segmentation.
• Collaborate with product teams to support the launch of new features.
• Work closely with the analytics team to track and measure growth initiatives.
• Analyze performance metrics to optimize campaigns and growth strategies.

Requirements

• 8+ years of experience in growth, marketing, or business development roles.
• Deep technical understanding of CRM tools.
• Experience in managing cross-functional teams.
• 5+ years of hands-on experience with CRM and email/mobile marketing platforms.
• Advanced proficiency in Excel and data analysis.
• Excellent leadership and communication skills.
• Strong interpersonal and collaboration skills.
• Experience running A/B tests and analyzing campaign performance.
• Strong technical skills in dynamic HTML, CSS, and Liquid Logic.

Benefits

• Flexible PTO
• Medical, Dental, Vision, Life, Disability coverage
• Parental leave
• Monthly stipend
• Equity options