Senior Director, Paid Marketing (Search & Display) - Remote

Overview

The Senior Director of Paid Marketing will oversee paid search and display channels, ensuring ROI targets are achieved and best practices are implemented for ongoing campaign management.

In Short

• Oversee paid search and display channels
• Accountable for ROI variance to plan
• Develop optimization strategies
• Manage marketing automation and operations
• Build relationships with partners
• Deliver reporting on cost efficiency
• Work with product and analytics teams
• Manage monthly paid search budgets
• Define roles and responsibilities for the team
• Support personal development plans for direct reports

Requirements

• Master’s degree in Marketing or related field
• 2 years of experience in social marketing
• Experience with Google Ads, Microsoft Ads
• Proficiency in data analysis and SQL
• Experience in campaign structure and optimization
• Budget management skills
• Knowledge of SEO principles
• Experience with A/B testing
• Understanding of landing page optimization

Benefits

• Competitive salary
• Telecommuting permissible from any location within the US
• Bonus eligibility based on role
• Opportunities for personal development