Senior Associate - Marketing Automation - Remote

Overview

The Senior Associate – Marketing Automation is responsible for implementing and delivering marketing campaign journeys that build awareness, generate leads, and drive sales for Protective, impacting millions of lives.

In Short

• Develop and execute complex automated campaigns in Eloqua and other platforms.
• Incorporate targeting, personalization, segmentation, and dynamic content.
• Optimize email performance through A/B testing.
• Ensure error-free campaign implementation with consistent quality control processes.
• Utilize creative assets for multi-channel campaigns.
• Monitor KPIs and evaluate campaign metrics for optimization.
• Integrate marketing automation with CRM platforms.
• Collaborate with third-party agencies for campaign execution.
• Stay updated on industry trends and best practices.
• Assist in developing training resources for users on the Marketing Automation platform.

Requirements

• Bachelor’s degree in marketing or related discipline.
• 5+ years of marketing experience in the financial services industry.
• Expert in Eloqua and other marketing automation platforms.
• Eloqua Oracle Marketing Cloud Certification preferred.
• Proficient in HTML and CSS.
• Strong understanding of compliance and regulatory requirements.
• Highly creative with experience in marketing journeys.
• Ability to multi-task and manage deadlines effectively.
• Excellent communication and analytical skills.
• Ability to build strong working relationships with stakeholders.

Benefits

• Impactful work that protects customers against uncertainties.
• Opportunity to influence marketing strategy.
• Access to educational opportunities in campaign automation.
• Collaborative work environment with key partners.
• Professional growth within the organization and industry.