Senior Director of Product Marketing - Remote

Overview

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.

In Short

• Lead Product Marketing Strategy: Define and execute product marketing efforts that align with overall business objectives.
• Go-to-Market (GTM) Ownership: Define and execute end-to-end GTM strategies for product launches and feature enhancements.
• Develop Product Positioning & Messaging: Craft compelling product positioning and value propositions.
• Act as the Market & Competitive Expert: Lead research to understand market trends and customer pain points.
• Manage Pricing & Packaging: Develop pricing and packaging strategies to maximize revenue.
• Champion Sales Enablement: Collaborate with sales leadership to develop sales enablement materials.
• Lead Product Content & Storytelling: Oversee the creation of high-quality product marketing content.
• Build a High-Performing Team: Lead and mentor a team of product marketing professionals.

Requirements

• 10+ years of experience in product marketing, focusing on software or technology solutions.
• 5+ years in a leadership role, managing product marketing teams.
• Proven expertise in healthcare SaaS and DaaS product marketing.
• Demonstrated ability to execute successful GTM strategies.
• Exceptional communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work cross-functionally and build relationships with stakeholders.

Benefits

• Professional development allowance.
• Flexible work-life balance with ample PTO.
• 401K with company matching.
• Comprehensive medical, dental, and vision coverage.
• Annual lifestyle spending account for personal well-being.