Senior Marketing Strategy & Planning Manager - Remote

Overview

As Senior Marketing Strategy & Planning Manager, you will play a key role in our CRM & Retention Team, combining strategic thinking with commercial understanding to ensure our campaigns are successful.

In Short

• Develop consistent campaign strategies aligned with business objectives.
• Plan and manage commercial campaigns and events holistically.
• Define clear goals, KPIs, and budgets for each campaign.
• Identify risks early and develop proactive countermeasures.
• Evaluate campaign results and conduct post-mortem analyses.
• Analyze market trends and customer behavior for growth opportunities.
• Create performance analyses and communicate recommendations clearly.

Requirements

• Strong English skills, German is a plus.
• Several years of experience in strategic marketing planning and project management.
• Proven success in developing revenue-impacting campaigns.
• Deep understanding of CRM and retention mechanics.
• Commercial mindset and ability to prioritize by impact.
• Structured, analytical, and pragmatic approach to work.
• Strong communication skills to lead and align stakeholders.

Benefits

• Flexible working hours and location.
• €500 allowance for home office setup.
• Choice between Mac or Windows equipment.
• Monthly €50 Glow Card for personal use.
• Learning opportunities through Glowcademy and personal development support.
• 40% discount on products.
• 30 vacation days plus additional unpaid days off.
• Health insurance reimbursement up to €600 per year.
• Pension plan contributions after probation period.
• Access to exclusive partner discounts.
• Strong company culture recognized on Kununu.
• Wellness options including Urban Sports Club or Wellpass.