Senior Marketing Strategy & Planning Manager - Remote

Overview

As a Senior Marketing Strategy & Planning Manager, you will play a central role in our CRM & Retention Team, combining strategic thinking with commercial understanding to ensure our campaigns are well-planned and measurable.

In Short

• Develop a consistent campaign strategy based on business goals.
• Plan and manage commercial campaigns and events holistically.
• Define clear goals, KPIs, and budgets for each campaign.
• Identify risks early and develop proactive countermeasures.
• Evaluate campaign results along defined KPIs.
• Continuously analyze market trends and customer behavior.
• Create performance analyses and derive actionable recommendations.

Requirements

• Proficient in German and English, both written and spoken.
• Several years of experience in strategic marketing planning and project management.
• Proven success in developing and managing impactful campaigns.
• Deep understanding of CRM and retention mechanics.
• Commercial mindset with a focus on prioritizing impact.
• Structured, analytical, and decisive work style.
• Strong communication skills to lead and align stakeholders.

Benefits

• Flexible working hours.
• Monthly bonus with the Glow Card.
• Opportunities for continuous learning through Glowcademy.
• 40% employee discount on the entire product range.
• 30 vacation days plus additional unpaid leave options.
• Health benefits up to €600 per year.
• Retirement savings support after the probation period.
• Exclusive discounts and benefits through corporate partnerships.
• A positive company culture recognized as a Top Company.
• Wellness options including Urban Sports Club memberships.