Senior Manager, Marketing Analytics - Remote

Overview

As a Senior Manager of Marketing Analytics at Prenuvo, you will lead efforts to build measurement frameworks and forecasting models to support growth initiatives.

In Short

• Develop measurement frameworks for marketing performance evaluation.
• Build forecasting models to project demand and revenue growth.
• Track consumer funnel KPIs and model growth scenarios.
• Design and execute incrementality tests and A/B experiments.
• Lead development of Marketing Mix Models (MMM).
• Generate insights from cohort analysis and performance breakdowns.
• Collaborate with Data Engineering for scalable ETL requirements.
• Hands-on with tagging and instrumentation tools.
• Own the test and learn roadmap for continuous optimization.
• Build dashboards in Looker/Tableau for performance tracking.

Requirements

• 5-7 years of experience in marketing analytics or business intelligence.
• Bachelor’s degree in a quantitative field.
• Expertise in SQL, Python, and data visualization tools.
• Experience with multi-source datasets.
• Strong understanding of forecasting and causal inference methodologies.
• Hands-on experience with Google Tag Manager.
• Knowledge of ETL design and analytics-ready data pipelines.
• Strong grasp of statistical concepts.
• Exceptional communication skills for stakeholder engagement.

Benefits

• Make a positive impact on healthcare.
• Free whole-body scans for team members.
• Growth opportunities tailored to individual paths.
• Flexible vacation policy.
• Commuter Benefits Plan for transit and parking costs.
• 401(k) plan with company contributions.
• Comprehensive benefits package including health coverage.
• Supportive and inclusive workplace culture.