Senior Manager, Marketing Analytics - Remote

Overview

Prenuvo is seeking a Senior Manager, Marketing Analytics to support the development, implementation, and optimization of data-driven marketing strategies, building robust measurement frameworks and attribution models.

In Short

• Develop measurement frameworks for marketing KPIs.
• Build custom attribution models using various data sources.
• Manage tags in Google Tag Manager and ensure accurate marketing attribution.
• Conduct cohort analyses of acquisition funnels.
• Understand media metrics like CPA and LTV to optimize marketing budgets.
• Create API connections between Salesforce and marketing platforms.
• Work with Data BI team to develop LTV models.
• Build forecasting models for growth and budget.
• Develop dashboards for KPI tracking and reporting.
• Collaborate across various teams to manage priorities.

Requirements

• 5-7 years in marketing or business analytics.
• BA/BS in Mathematics, Statistics, or related field.
• Proficient in SQL, Python, Excel, Google Sheets, Looker, and Salesforce.
• Experience extracting and analyzing data from multiple sources.
• Expertise in growth marketing data analysis and visualization.
• Solid knowledge of statistics and experimental design.
• Ability to use data-driven insights for decision-making.
• Strong communication and collaboration skills.

Benefits

• Opportunity to impact health positively.
• Free whole-body scans for team members.
• Growth opportunities within the company.
• Flexible vacation policy.
• Commuter Benefits Plan for transit costs.
• 401(k) plan with company contributions.
• Comprehensive health benefits including mental health coverage.