Senior Marketing Analytics Manager - Remote

Overview

The Senior Marketing Analytics Managers will be responsible for tracking and measuring marketing campaigns within Guardant’s Screening Business Unit, leveraging advanced analytics and insights to measure campaign performance and optimize marketing expenditure.

In Short

• Design and oversee analysis to assess the effectiveness of marketing campaigns.
• Collaborate with HCP and consumer marketing teams to generate target lists and segments.
• Conduct marketing mix modeling to link marketing campaigns to sales.
• Provide strategic insights across key physician-focused platforms and consumer channels.
• Monitor and measure web analytics using tools like Google Analytics.
• Design and maintain intuitive dashboards and reports.
• Support existing A/B tests and design new tests.
• Ensure the accuracy and consistency of marketing data.
• Support data and tool procurement to advance marketing-tech analytics.

Requirements

• Bachelor’s degree in marketing, business, statistics, data science, or related field.
• Minimum of 6 years of prior work experience.
• Proficiency in statistical and visualization tools such as SQL, R, Python, Tableau, and/or Power BI.
• Ability to synthesize complex data sets and offer strategic recommendations.
• Project management and interpersonal skills to communicate effectively.

Benefits

• Hybrid work model for better work-life balance.
• Competitive salary range.
• Opportunities for professional growth.
• Collaborative work environment.
• Support for reasonable accommodations in hiring processes.