Manager, Marketing Analytics - Remote

Overview

We are seeking a highly motivated and experienced Manager to lead the newly formed Marketing Analytics team at Vimeo. This critical role will be responsible for building and mentoring a high-performing team of analysts, providing data-driven insights to both Vimeo Enterprise Marketing and Customer Lifecycle Management activities, and significantly impacting the growth of these key business areas. This role requires a unique blend of exceptional analytical skills, proven leadership and mentorship capabilities, experience working with senior executives, high emotional intelligence and assertiveness.

In Short

• Lead the Marketing Analytics team at Vimeo.
• Build and mentor a team of marketing analysts.
• Develop and execute marketing analytics strategies.
• Establish data infrastructure and processes.
• Analyze marketing campaign performance and customer engagement.
• Collaborate with cross-functional teams.
• Promote a data-driven culture within the organization.
• Manage relationships with senior executive stakeholders.
• Provide actionable insights for customer acquisition and retention.
• Drive impactful projects and optimize data infrastructure.

Requirements

• 7+ years of experience in marketing/growth analytics.
• 3+ years of experience as a people manager.
• High proficiency in SQL.
• Expertise in data visualization tools like Tableau, Looker, or PowerBI.
• Exceptional analytical skills and strategic thinking.
• Proven ability to manage relationships with senior executives.
• Experience with B2B marketing funnels and customer lifecycle management.
• Ability to thrive in fast-paced marketing analytics environments.
• Excellent written and verbal communication skills.
• Experience with marketing automation platforms is a major advantage.

Benefits

• Paid time off.
• Generous 401k match.
• Commuter benefits.
• Health Savings Account (HSA).
• Flexible Spending Account (FSA).
• Fertility reimbursement.
• Group term life insurance.
• Wellbeing resources.
• Variable compensation and long-term incentive programs.