At MyFitnessPal, our vision is to be the most trusted brand for improving your health through better food choices. We believe good health starts with what you eat. We provide the tools and resources to reach your weight management goals.

The MyFitnessPal Business Intelligence (aka Data & Analytics) team is responsible for applying data and analytics to drive business growth and profitability across the organization. It is broadly responsible for creating growth through i) improving the customer’s digital experience (ie, product), ii) marketing efficiency, customer acquisition and customer retention, and iii) providing reporting and other tools to increase the application of data-driven decision-making across the entire organization.

We are seeking a Manager, Marketing Analytics to use data and insights to help optimize all aspects of the marketing strategy. In this role, you will be critical to driving data-driven decision-making across performance marketing and brand marketing. Our technology stack includes Airflow, Snowflake, dbt, and Tableau, which will be critical tools for enabling robust analytics and insights. Given the constraints of precise marketing attribution, this role requires expertise in analytics methodologies that provide actionable insights to optimize marketing strategies. You will report to the VP of Analytics who leads all analytics and business intelligence for the company.

In Short

Build, standardize, and automate daily reporting dashboards
Report on acquisition, conversion, and competitive metrics in weekly and monthly scorecards
Track app rank positions in the Apple App Store and Google Play Store
Analyze marketing campaign effectiveness and provide actionable recommendations
Develop and refine customer lifetime value (LTV) models
Design and implement approaches to measure marketing effectiveness
Collaborate with marketing and BI teams for data quality checks
Participate in weekly prioritization and marketing strategy meetings
Embody and promote the core values of MyFitnessPal

Requirements

Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Computer Science, or a related field
6+ years in applied analytics, with 3+ years in consumer marketing analytics
2+ years leading or mentoring data or business analysts
Proficiency in SQL and data visualization tools
Strong statistical and predictive modeling skills
Experience with A/B testing solutions
Experience with mobile app analytics platforms
Solid understanding of marketing attribution models
Proven ability to synthesize data and communicate actionable insights
Experience in consumer subscription businesses preferred