Senior Manager, Marketing Analytics - Remote

Overview

As a Senior Manager, Marketing Analytics at Prenuvo, you will lead efforts in building measurement frameworks and forecasting models to support growth and lifecycle marketing initiatives.

In Short

• Develop measurement frameworks to evaluate marketing performance.
• Build forecasting models to project demand and revenue growth.
• Track and optimize consumer funnel KPIs.
• Design and execute incrementality tests and A/B experiments.
• Lead the development of Marketing Mix Models (MMM).
• Generate actionable insights from cohort analysis.
• Collaborate with Data Engineering for ETL requirements.
• Hands-on with tagging and instrumentation tools.
• Own the test & learn roadmap.
• Build and maintain dashboards in Looker/Tableau.

Requirements

• 5–7 years of experience in marketing analytics or business intelligence.
• Bachelor’s degree in a quantitative field.
• Expertise in SQL, Python, Excel/Google Sheets.
• Experience with multi-source data sets.
• Strong understanding of forecasting and causal inference methodologies.
• Hands-on experience with Google Tag Manager.
• Working knowledge of ETL design.
• Strong grasp of statistical concepts.
• Exceptional communication skills.

Benefits

• Make a positive impact on people's health.
• Free whole-body scans for team members.
• Growth opportunities and flexible vacation policy.
• Commuter Benefits Plan for transit costs.
• 401(k) retirement savings plan.
• Comprehensive benefits package including health and mental health coverage.