Senior Marketing Analytics Manager - Remote

Overview

As a Senior Marketing Analytics Manager, you will play a crucial role in optimizing our marketing strategies, ensuring data accuracy, and driving performance insights.

In Short

• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Analyze customer acquisition and engagement metrics across channels.
• Implement and maintain attribution models for marketing effectiveness.
• Develop forecasting models to predict marketing-sourced pipeline and revenue.
• Ensure data integrity across marketing automation and CRM platforms.
• Collaborate with IT teams to enhance marketing data infrastructure.
• Identify and implement new technologies for marketing measurement.
• Provide data-driven recommendations to optimize marketing investments.
• Support annual and quarterly planning processes with insights.
• Train marketing stakeholders on data best practices.

Requirements

• 5+ years of experience in marketing analytics in a B2B SaaS environment.
• Expertise in marketing forecasting models and predictive analytics.
• Strong proficiency in marketing attribution tools.
• Experience with marketing automation platforms such as Marketo and HubSpot.
• Experience with CRM platforms, particularly Salesforce.
• Proficiency in data visualization tools.
• Advanced Excel/Google Sheets skills.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Benefits

• Incentive compensation and equity options.
• Medical, dental, vision, and life insurance.
• 401K retirement plan.
• Flexible working conditions.
• Diverse and inclusive work environment.